Lost readers

Last week came news that the Readers Digest was seeking bankruptcy protection; oh my, what is the world coming to?

Is it because people can't read more than 160 characters before their brains give in? Is it because there's so little good writing there's nothing decent to abridge and 'digest' these days? Or has advertising spend been used elsewhere - somewhere where it's more likely to have an impact? Some will blame the credit crunch....others will say it's evolution.