Monday, 9 March 2009

What's a logo worth?

If you've ever had anything to do with a corporate 'branding' exercise you'll know that huge sums are demanded for the creation of logos and such like. Doubtless strong arguments are wielded by the sellers of these services but what's the point if no one recognises your brand logo - even when you've been in business for decades?
If you think it matters, have a go at this quiz. La lobster got 22 (but couldn't spell one of them correctly!) and missed one that was actually staring her in the face on her computer monitor.

1 comment:

Blue Witch said...

16. Most content with that.